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The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
Diehard batteries, sold at Sears, Kmart and a few other retailers, scored big in Consumer Reports car battery tests, and Sears' laundry appliances were also a top pick.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
The two were convicted of wire fraud and conspiracy to commit wire fraud in a huge scheme to sell defective Exide batteries to Sears for its Die-hard battery line. [ 64 ] In 2008, it was reported that Exide was emitting two times the number of pollutants allowed into the environment at their secondary lead-acid battery smelter plant in Bristol ...
DieHard (battery): the disambiguation page Die hard has nothing close to this, and a deleted article search shows no evidence it was used. DieHard (brand): maybe a more technically correct description, but perhaps less intuitive to someone not sure what to search for. DieHard (battery brand): the best of both above
Pearson's accomplice, former Exide chief executive Arthur M. Hawkins, was sentenced to 10 years in prison and ordered to pay a $1 million fine. The two were convicted of wire fraud and conspiracy to commit wire fraud in a huge scheme to sell defective Exide batteries to Sears for its Die-hard battery line. [120]
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