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The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
Diehard batteries, sold at Sears, Kmart and a few other retailers, scored big in Consumer Reports car battery tests, and Sears' laundry appliances were also a top pick.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Sears XDH-1 is an experimental electric car built for Sears, Roebuck and Company by their DieHard battery supplier Johnson Controls (Globe Union) in 1977 to celebrate the 10th anniversary of its DieHard brand of car batteries. The car was a Fiat 128 Coupé equipped with 20 DieHard (12-inch deep cycle marine) batteries, and an electric motor.
Michael Cusick, a North Carolina resident, and his Rivian R1T got caught in Hurricane Helene last week. Cusick said his R1T not only survived but became an essential tool to help affected families.
Sears XDH-1 is an experimental electric car built for Sears, Roebuck and Company by their DieHard battery supplier Johnson Controls (Globe Union) in 1977 to celebrate the 10th anniversary of its DieHard brand of car batteries. The car was a Fiat 128 Coupé equipped with 20 DieHard (12-inch deep cycle marine) batteries, and an electric motor. [29]
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