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In Pakistan, upper and middle-class women in towns wear burqas over their normal clothes in public. [17] [18] The burqa is the most visible dress in Pakistan. It is a garment worn over the ordinary clothes and is made of white cotton. Many upper-class women wear a two-piece burqa which is usually black in colour but sometimes navy blue or dark red.
Khaadi (pronounced [kʰaːd̪iː]) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]
Gul Ahmed Textile Mills Limited (Urdu pronunciation: [ɡʊl ɑːˈɦ.məd] gull ah-MED) is a Pakistani textile company which manufactures and sells clothing through a chain of retail outlets under the name 'Ideas by Gul Ahmed'. [3] [4]
Political instability in East Pakistan led the family to move to Karachi in 1970, where they acquired the Sapphire Textile Mill in Kotri, Sindh, in 1971, and later used it as the group identity. [4] In 2003, Sapphire made an equity investment of Rs300 million in the unlisted associated company, Sapphire Finishing Mills Limited. [5]
In 2016, Maria B became the first designer in Pakistan who incorporated the Austrian-based global leader of crystals Swarovski in their embroidered, chiffon and lawn collections. [5] They signed their deal in 2014 with the Austrian giant. [5] The collection was launched on 27 August 2016. [5]
In 2014, the retail division of the company, Sapphire Retail, was founded by Nabeel Abdullah. [7] Sapphire's retail sector began as a women's apparel brand but quickly grew into a lifestyle brand with products ranging from cosmetics , menswear , children's garments , accessories and linen .
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