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Meow Mix is a product of The J.M. Smucker Company (as of March 23, 2015); a variety of dry and wet cat food known for its advertising jingle. Meow Mix was introduced in 1974 and sells many flavors, including "Original Choice" and "Seafood Medley". It also is known for selling "Alley Cat" dry cat food.
The company sold its Soup and Infant Feeding business in April 2006 to TreeHouse Foods, Inc. [39] Del Monte bought Meow Mix in May 2006, [40] and acquired Milk-Bone in July of that year from Kraft Foods. Also in 2006, Faribault Foods acquired the perpetual license of S&W branded dry soaked beans for North America from Del Monte. [41]
The two companies combined would become the largest pet food brand by market share with a 45 percent share of the cat food market. The Federal Trade Commission approved the merger after the Meow Mix and Alley Cat brands from Ralston were sold to J.W. Childs Equity Partners, [7] creating the separate Meow Mix Company. [8]
That said, brands like Meow Mix, Purina Friskies, Hill’s Science Diet, and IAMS are known for their high-quality ingredients, balanced nutrition, and specific formulations to meet various feline ...
They generated approximately $2.0 billion in net sales in fiscal 2013. Their brands included Meow Mix, Kibbles 'n Bits, Milk-Bone, 9Lives, Gravy Train, Nature's Recipe, Canine Carry Outs, Pup-Peroni, and Milo's Kitchen, among others. Big Heart Pet Brands also produced and distributed private label pet products.
Regardless of whether it's toys, cars, or high-tech gadgets, many U.S. companies have outsourced what they manufacture to destinations worldwide.