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  2. Figure of speech - Wikipedia

    en.wikipedia.org/wiki/Figure_of_speech

    A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.

  3. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Eulogy – a speech or writing in praise of a person, especially one who recently died or retired. Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue.

  4. List of fallacies - Wikipedia

    en.wikipedia.org/wiki/List_of_fallacies

    Persuasive definition – purporting to use the "true" or "commonly accepted" meaning of a term while, in reality, using an uncommon or altered definition. (cf. the if-by-whiskey fallacy) Ecological fallacy – inferring about the nature of an entity based solely upon aggregate statistics collected for the group to which that entity belongs.

  5. Glittering generality - Wikipedia

    en.wikipedia.org/wiki/Glittering_generality

    Lincoln asserted that Jefferson's abstract ideals were not mere rhetoric, but the "definitions and axioms of free society." [6] The term then came to be used for any set of ideas or principles that are appealing but nonspecific. In the 1930s, the Institute for Propaganda Analysis popularized the term as one of its "seven propaganda devices." [7]

  6. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    The words democracy, socialism, freedom, patriotic, realistic, justice have each of them several different meanings which cannot be reconciled with one another. In the case of a word like democracy, not only is there no agreed definition, but the attempt to make one is resisted from all sides. It is almost universally felt that when we call a ...

  7. Zeugma and syllepsis - Wikipedia

    en.wikipedia.org/wiki/Zeugma_and_syllepsis

    A special case of semantic syllepsis occurs when a word or phrase is used both in its figurative and literal sense at the same time. [3] Then, it is not necessary for the governing phrase to relate to two parts of the sentence. One example is in an advertisement for a transport company: "We go a long way for you."

  8. Syntactic category - Wikipedia

    en.wikipedia.org/wiki/Syntactic_category

    Adjective phrase (AP), adverb phrase (AdvP), adposition phrase (PP), noun phrase (NP), verb phrase (VP), etc. In terms of phrase structure rules, phrasal categories can occur to the left of the arrow while lexical categories cannot, e.g. NP → D N. Traditionally, a phrasal category should consist of two or more words, although conventions vary ...

  9. Burzio's generalization - Wikipedia

    en.wikipedia.org/wiki/Burzio's_generalization

    In generative linguistics, Burzio's generalization is the observation that a verb can assign a theta role (a title used to describe the relationship between the noun phrase and the predicate, such as agent, theme, and goal) to its subject position if and only if it can assign an accusative case to its object. Accordingly, if a verb does not ...