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Following Quebral's definition of Development communication "the art and science of human communication applied to speedy transformation of a country and the mass of its people from poverty to dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential", Flor and Ongkiko explained ...
However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.
Media Development Investment Fund (MDIF), formerly Media Development Loan Fund, is a New York-registered 501(c)(3) nonprofit corporation and mission-driven investment fund that provides low-cost financing to independent news outlets in countries with a history of media oppression. Through low-cost capital (mainly loans), business training and ...
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy , author , and reader.
Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2 ] while the term media ecology was first formally introduced by Neil Postman in 1968.
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]
Typified by the philosophical and theoretical orientations of Max Horkheimer, Theodor Adorno, Walter Benjamin, Leo Lowenthal, and Herbert Marcuse, the Frankfurt school contributed greatly to the development and application of critical theory in media studies. Their Marxist critique of market-driven media was critical of its atomizing and ...
Convergence culture is a theory which recognizes changing relationships and experiences with new media. [1] Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide. [2]