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In Indian culture, the wedding dress of the bride comes from the groom's side as a shagun. Red is considered to be the most auspicious color among Hindus. While the sari is preferred as the bridal dress in South India , West , East India , traditional wear such as the mekhela sador is preferred in North-east India and brides of the North of ...
During the 1960s and 1970s, at the same time as Western fashion was absorbing elements of Indian dress, Indian fashion also began to actively absorb elements of Western dress. [ 69 ] [ 70 ] Throughout the 1980s and 1990s, Western designers enthusiastically incorporated traditional Indian crafts, textiles and techniques in their work at the same ...
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Shein and Abercrombie are disrupting the $14 billion bridal gown market with cheap dresses—but where brides save, the world is paying full price. Sunny Nagpaul. May 14, 2024 at 10:46 AM.
It is estimated that the cost of an Indian wedding ranges from ₹500,000 and ₹50 million (from US$6,747.14 to US$674,743.50). Indians are likely to spend one-fifth of their total lifetime wealth on a wedding. [22]
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