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  2. How to start an Etsy business: Your complete guide - AOL

    www.aol.com/finance/start-etsy-business-complete...

    Etsy can calculate shipping costs for you and allows you to buy your shipping labels directly through the platform. For help listing an item, Etsy has a guide. Bankrate insight. When listing items ...

  3. Substitute good - Wikipedia

    en.wikipedia.org/wiki/Substitute_good

    When close substitutes are available, customers can easily and quickly forgo buying a company's product by finding other alternatives. This can weaken a company's power which threatens long-term profitability. The risk of substitution can be considered high when: [21] Customers have slight switching costs between two available substitutes.

  4. Is Selling on Etsy Worth It? Here Are the Pros and Cons of ...

    www.aol.com/finance/selling-etsy-worth-pros-cons...

    Pro: It Can Be Very Lucrative. With more than 96 million active buyers, Etsy can be a great platform for selling handmade or vintage items to a built-in audience.Successful sellers earn between ...

  5. Etsy - Wikipedia

    en.wikipedia.org/wiki/Etsy

    Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools.

  6. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item. If margin is 40%, then sales price will not be equal to 40% over cost; in fact, it will be approximately 67% more than the cost of the item.

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