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2. Direct-to-consumer advertising - Wikipedia

   en.wikipedia.org/wiki/Direct-to-consumer_advertising

   Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. [8] However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising.

3. Drugs You Don't Need For Disorders You Don't Have - The ...

   highline.huffingtonpost.com/articles/en/sleep...

   For a variety of reasons, drug companies are now increasingly relying on direct marketing to American consumers. Last year, the pharmaceutical industry spent $5.2 billion on ads promoting specific drugs—an increase of 16 percent over the previous year.

4. Pharmaceutical marketing - Wikipedia

   en.wikipedia.org/wiki/Pharmaceutical_marketing

   In 2005 money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion. [2] When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% was direct to users advertising, 4% on hospital detailing, and 2% on journal ads. [29]

5. 10 Masterful Email Marketing Campaign That Actually ... - AOL

   www.aol.com/10-masterful-email-marketing...

   10 best email marketing campaign examples. Now that you know a bit about email marketing, here are some stellar email marketing examples from companies producing successful, strategic campaigns. ...

6. Seeding trial - Wikipedia

   en.wikipedia.org/wiki/Seeding_trial

   A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process.

7. 4 Content Marketing Campaigns that Went Viral - AOL

   www.aol.com/4-content-marketing-campaigns-went...

   Let’s go through some of the most famous marketing campaigns. Snickers In 2009, Snickers realized its brand needed to leave a bigger impact on potential customers, a reason for them to choose it ...