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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. [16] RankDex, the first search engine with page-ranking and site-scoring algorithms, was launched in 1996. [17] Li filed a patent for the technology in RankDex in 1997; it was granted in ...

  3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/lifestyle/conduct-digital-marketing...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  5. Wikipedia:Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Search_engine...

    As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors to add linkspam to promote their own sites, whitewash negative articles about themselves or their organizations, or astroturf articles to create ...

  6. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.

  7. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

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  9. Wall Street banks exit climate alliance as Trump 2.0 nears

    www.aol.com/finance/wall-street-banks-exit...

    Some of the biggest lenders in the US are beating a retreat from a UN-backed bank climate group in the final weeks before a new Trump administration prepares to take office.