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The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
The idea is a kind of Hypodermic needle / magic bullet model, with the capacity of big data analytics informed mass customization. Empirical studies by other scholars, in contrast, have found that modern social media platforms, like Twitter, exhibit clear evidence of a two-step flow of communication (see Figure).
Magic bullet theory may refer to: Single-bullet theory, a theory relating to the assassination of John F Kennedy; Hypodermic needle model, a theory of a direct effect ...
In “Through the Looking Glass,” Stone expands on the story, and the theories, we already know, from what he claims is the farfetched quality of the so-called magic-bullet theory to the bullet ...
"Magic Bullet Theory", the name commonly assigned to the single-bullet theory by its critics in the investigation of the John F. Kennedy assassination; Hypodermic needle model or magic bullet theory, a model of communications in media theory; Magic Bullet (appliance), a compact blender manufactured by Homeland Housewares
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What Landis remembers about being near Kennedy’s body could challenge elements of the so-called magic bullet theory, that one of the bullets that struck Kennedy also wounded then-Texas Gov. John ...
Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media. The audience are unable to avoid or resist the injection or bullets. "The effects of the magic bullet were direct, uniform, and powerful" [16]