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Currently California-based Monster holds roughly 43% of the energy drink market by volume in the U.S., compared to Red Bull which stands at 27%, according to HSBC.
Consider this comparison: Monster Beverage -- which, like Red Bull, is one of the leaders in the energy drink market -- has seen its revenue grow 20 times (2,000 percent) in the last 10 years.
The following is a notable list of energy drinks, with a few coffee variants, and some soft drinks such as Coca-Cola, Mountain Dew, and Pepsi listed for comparison, and marked in a different color. The caffeine content in coffee and tea varies, depending on how the coffee beans were roasted, among other factors.
Monster and Red Bull are as dominant in the energy-drink market as Coca-Cola and PepsiCo are in the CSD market; it will be difficult for any company to steal share from the market leaders. While ...
In 2002, Hansen Natural Company introduced the energy drink Monster Energy. [29] Hansen Natural Company changed their name to Monster Beverage Corporation after an agreement by shareholders to change the name after Monster Energy became the largest source of revenue. [30] The company's previous beverages were taken ownership of by the Coca-Cola ...
Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .