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Chrysler Royal (Australia) 1957 1959 Regal [n 9] AUS: Chrysler Valiant: 1976 1981 Royal [n 9] AUS: 1957 1963 Saratoga EU [n 5] Dodge Spirit: 1989: 1994: Scorpion [n 15] JPN AUS [n 5] Mitsubishi Galant Lambda: 1976 1984 Sigma [n 9] AUS: 1977 1980 Spirit [n 4] MEX [n 5] ARG [n 5] Dodge Spirit: 1990 1995 Stratus [n 4] EU [n 5] Dodge Stratus: 1995 ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
The LH Platform was subsequently re-engineered, using Mercedes-Benz components, into the Chrysler LX Platform, which was the basis for the Chrysler 300, Dodge Charger, and Dodge Challenger. Chrysler's successor Stellantis later revived the Hornet name in 2023 for Dodge as a rebadged variant of the Alfa Romeo Tonale .
Lido Anthony "Lee" Iacocca (/ ˌ aɪ. ə ˈ k oʊ k ə / EYE-ə-KOH-kə; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. [1]
By 2001 and as of September 2009, the company had three marques worldwide: Dodge, Jeep, and Chrysler. Effective October 2009, however, a fourth brand was established with the creation of the Ram brand, a breakout from the Dodge marque. Initially, the new brand consisted of the Ram full-size pickup, Dakota compact pickup and the Sprinter van. [12]
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [86] Colombia – Willys Colombia – at least until ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Chrysler's brand management during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully, Chrysler allowed its ...
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