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HM assembles Honda passenger cars from imported complete knock down (CKD) kits. Honda Malaysia's shareholders include the Honda Motor Company (51%), DRB-HICOM (34%) and Oriental Holdings (15%). [124] [123] Oriental Holdings held the Honda franchise prior to Honda Malaysia. [125] Honda cars were assembled in Malaysia since 1969. [41]
Malaysia's car industry is dominated by two local manufacturers which are heavily supported by the government through National Car Policy e.g. trade barriers. These local manufacturers are Proton and Perodua. [2] These excise duties imposed on foreign manufactured cars have made them very expensive for consumers in Malaysia.
On 22 April 2010, the Freed was launched in Malaysia. It was only available in one trim level (Grade E). [4] Honda Malaysia's target sales were 1,200 units a year. In July 2012, Honda Malaysia added a cheaper version of the Honda Freed called the Grade S; it was priced RM99,800 on-the-road with insurance, squeezing it below the RM100,000 mark.
Super tall-height wagon kei car with rear sliding doors. Best-selling car in any category in Japan. N-One: 2012 2020 – Japan Retro-styled low-roof hatchback kei car with hinged rear doors. N-Van: 2018 2018 - Japan Kei commercial microvan with rear sliding doors with the emphasis on rear cargo space. N-WGN: 2013 2019 2022 Japan
The Honda Fit (Japanese: ホンダ・フィット, Hepburn: Honda Fitto) or Honda Jazz is a small car manufactured and marketed by Honda since 2001 over four generations. It has a five-door hatchback body style and is considered a supermini in the United Kingdom, a subcompact car in the United States, and a light car in Australia. [3]
The Honda Brio is a city car produced by Honda since 2011. It is mainly sold in Southeast Asia and also in other regions, positioned as an entry-level hatchback model slotted below the Fit/Jazz and the City. Along with the complementary Amaze sedan, it is the smallest car in Honda's global line-up as of 2023, excluding Japanese market kei cars.
The facelifted City sedan was launched on 10 August 2023 after Honda Malaysia opened new bookings on 18 July 2023. It is offered in S, E, V and RS trim levels. The range-topping RS trim is available in both petrol and e:HEV powertrain. Honda Sensing is now standard on all trim levels. [97] [98]
By early March 2017, bookings up to 8,500 units were received for the Honda BR-V in Malaysia, making it one of the top selling cars for Honda in Malaysia and resulting in an extended waiting time for the car. [14] Almost 12,000 units of BR-V were sold within the first six months after launch. [15]