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Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas founder Adolf Dassler in 1949. [ 1 ] It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model . [ 2 ]
In December 2023, Sports Direct announced a two-year partnership with Louth GAA, becoming the official partner of the men's senior, U20, and U17 teams in both football and hurling. [31] Sports Direct FAI Cups. In 2023, Sports Direct became the title sponsor of the Football Association of Ireland's (FAI) Men's and Women's FAI Cups. [32]
By December 2006, Sports Direct had built up a 29.4% stake in Blacks Leisure Group, the owner of Millets. [14] In 2007 Ashley held talks with John Hargreaves, founder of Matalan on both taking a 25% stake in the troubled retail business and installing mezzanine floors in larger Matalan stores, on which SportsDirect.com outlets could be operated ...
Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear. They were popularized by companies such as Converse , Nike and Spalding in the mid 20th century.
British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.