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The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as the VitaminShoppe) is an American, New Jersey–based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016.
Vitamin World, Inc. was founded in 1977 as a subsidiary of NBTY Inc, later the Nature's Bounty Company. [1] NBTY manufactured and sold vitamin and mineral supplement products under the "Vitamin World" label, sports nutrition products under their "Precision Engineered" label, and numerous National Brand label products at the stores.
[9] [10] In 1974, the second Vitamin Cottage location opened in Denver. [10] Natural Grocers founded a cycling team in 1987. [10] [12] In 1995, the company name was briefly changed to Vitamin Cottage Natural Food Emporium. [10] Margaret Isely died in 1997, and the Iselys' children took over the business the following year. [13]
GNC Holdings, LLC (an initialism of General Nutrition Centers) is an American multinational retail and nutritional manufacturing company based in Pittsburgh, Pennsylvania. [5] [6] It specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.
Swanson's personal regimen began with vitamin E, and by 1968, he was a regular user of several vitamins and supplements and began ordering in bulk to maintain his personal supply. Not long after he ordered 5,000 vitamin E capsules and began selling supplements through the mail. Shortly thereafter, he began publishing small catalogs of his own.
With focus set to a vitamin's benefits, Olly would emphasize "Restful Sleep" on its packaging, instead of labeling melatonin vitamins as such, for example. [9] Olly vitamins also include higher amounts sugar (up to 4 grams) than other vitamin brands, with Harrington stating, "It's kind of the price you have to pay to make people stay with it ...