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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
Mini Brands is an American toy brand. [1] The brand consists of a series of miniature toys, many of which advertise real-life brands such as Tapatio, Hershey's and others. In 2019 they launched Mini Brands. In 2020 they launched Series 2 and Toys Mini Brands. In 2021 they launched Toys Series 2, Series 3, and Disney Pixar Marvel Mini Brands.
The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [2] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016. [citation needed] In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million.
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
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The company's first product Kylie Lip Kits, a liquid lipstick and lip liner, debuted on November 30, 2015. [53] The first 15,000 lip kits were produced by Seed Beauty and funded by Kylie at a cost of $250,000 from her modelling earnings. [54] The company was renamed to Kylie Cosmetics in February 2016, and production was increased to 500,000 kits.