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Y2K is an Internet aesthetic based around products, styles, and fashion of the late 1990s and early 2000s. The name Y2K is derived from an abbreviation coined by programmer David Eddy for the year 2000 and its potential computer errors .
As the decade began, Y2K fashions of the Y2K era (late 1990s and early to mid-2000s [71]) were a major influence especially among social media users. This contrasted with the fashions of the previous decade which took inspiration from early to mid 90s fashion. [72] The early 2020s saw renditions of the underwear-as-outerwear and explicit sexuality.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
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Many women wore denim button-down Western shirts, colored jeans in medium and dark green, red, and purple, metallic Spandex leggings, halterneck crop tops, drainpipe jeans, colored tights, bike shorts, black leather jackets with shoulder pads, high waisted ankle length jeans (aka mom jeans) and pants both styled plain or pleated, baby-doll ...
Members of the scene subculture are referred to as scene kids, trendies, or scenesters. [3] Scene fashion consists of skinny jeans, bright-colored clothing, a signature hairstyle consisting of straight, flat hair with long fringes covering the forehead, and bright-colored hair dye. [ 4 ]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .