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Lacoste was involved in a long-standing dispute over its logo with Hong Kong–based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s).
Crocodile logo with the animal mark. The usage of this logo along with the crocodile by itself on merchandise has been subject to legal dispute with Lacoste in certain markets. The brand has faced various intellectual property rights dispute with French fashion brand Lacoste, which features a right facing crocodile, over similarities of their ...
Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel). Lacoste's current positioning remains entirely upscale. Both brands continue to be popular.
"Izod of London" became a brand known simply as "Izod Lacoste". While the shirts were equally Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which led to the ongoing misunderstanding that the famous "Crocodile" logo of Lacoste is the "Izod" trademark).
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Blake Lively and Ryan Reynolds are seeking additional protections amid their ongoing legal battle with Justin Baldoni.. The couple, who are involved in a complex lawsuit with Lively's "It Ends ...
When Crocodile attempted to apply for a trademark in mainland China, however, Lacoste filed lawsuits in 1998 in both Hong Kong and Beijing, asking for a 3.5-million-yuan compensation. [12] [16] Lacoste alleged that as part of their distribution agreement, Crocodile promised to not use any logo similar to Lacoste's outside of Hong Kong. [5] [15]
In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [4] [5] [7] Together, they formed the company Chemise Lacoste, and began selling their shirts, which included the small embroidered crocodile logo on the left breast ...