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2. Postmodern marketing - Wikipedia

   en.wikipedia.org/wiki/Postmodern_Marketing

   Postmodern marketing saw great acceptance in the early 1990s with the emerging developments of the Splinternet and marketers realization that "traditional" strategic practices like Porters five forces, the Wheel of Retailing, and the Boston Matrix had become outdated and not able to keep up with or report on consumer media habits, creative tone ...

3. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing concept: This is the most common concept used in contemporary marketing, and is a customer-centric approach based on products that suit new consumer tastes. These firms engage in extensive market research, use R&D (Research & Development), and then use promotion techniques. [46] [47] The marketing orientation includes:

4. Immersion marketing - Wikipedia

   en.wikipedia.org/wiki/Immersion_marketing

   In comparison to traditional forms of marketing, the immersive marketing methods are distinctly passive. The customer is invited in a friendly environment (e.g. retail store) instead of being aggressively forced to do so. The idea is to encourage customers to engage in a two-way interaction with the brand.

5. History of marketing - Wikipedia

   en.wikipedia.org/wiki/History_of_marketing

   Some historians have claimed that Alderson's article signalled a paradigm shift in thinking, towards a new macromarketing approach. [136] The marketing management school emerged as the dominant school in the 1960s following the publication of Basic Marketing: A Managerial Approach, written by E. Jerome McCarthy and replaced the so-called ...

6. Earned media - Wikipedia

   en.wikipedia.org/wiki/Earned_media

   Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).

7. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.