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The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management, [2] [18] [37] brand management, [1] [2] [18] [38] PEST analysis, [1] financing methods of merger and acquisitions [37] and leveraged buyouts.
Orange's former head office in Paris at 6, Place d'Alleray. Orange's head office, since 2012, is based at 78, Rue Olivier de Serres in the 15th arrondissement of Paris. [153] The company's former head office was based at 6, Place d'Alleray in the 15th arrondissement of Paris. [154] The building was the head office from 1998 until 2012.
In April 1996, Orange went public and floated on the London Stock Exchange and NASDAQ, [17] majority owned by Hutchison (48.22%), [18] [19] followed by BAe (21.1%). [17] In June 1996, it became the youngest company to enter the FTSE 100, valued at £2.4 billion. And by July 1997 Orange had gained one million customers.
In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since
Innovation management is a combination of the management of innovation processes, and change management. It refers to product , business process , marketing and organizational innovation. Innovation management is the subject of ISO 56000 (formerly 50500) [ 1 ] series standards being developed by ISO TC 279 .
Orange is the sole brand used in the marketing of the company's mobile offers; the Itineris, Ola and Mobicarte brands have been combined since 2001, and Mobicarte became a special prepaid calling offer. As of 31 December 2010, Orange has 150 million mobile customers worldwide, 17.9% of whom are in France. Orange France is the leading mobile ...
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