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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
1947: First broadcast of Howdy Doody, Kraft Television Theatre and Meet the Press; the World Series is broadcast live for the first time; the 1947 Tournament of Roses Parade becomes the first televised parade. 1948: First broadcast of The Ed Sullivan Show and Texaco Star Theater; the Macy's Thanksgiving Day Parade moves from radio to television
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract. Nike launches a partnership with football player Cristiano Ronaldo. 2004
This list is a duplicate of Category:Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Manufacturers that are named after the founder are sorted by surname.
But now, for the first time since the 1880s, the product recognized by Guinness World Records for having the world’s oldest branding and packaging is undergoing a major redesign.