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In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
Izod (formerly Izod Classix): Izod's original brand for men, this line includes tailored clothing, traditional cotton piqué knit polo shirts, shoes, fragrances, leather goods, underwear, neckwear, eyewear, and watches. Izod Jeans: Denim basics and weekend sportswear from the Izod line (currently licensed to and produced by O5 Apparel).
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.
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Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
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The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [ 1 ] As Mad Dog Productions CEO Barry Gottlieb put it, Richmond, Virginia , where he was based, [ 2 ] "...was 'the heart of prepdom .' 'First, there were Izod shirts,' he says.
Lacoste had registered their trademark in mainland China in 1980, [16] the same year both companies agreed to let Crocodile have exclusive rights to sell Lacoste goods in Hong Kong. When Crocodile attempted to apply for a trademark in mainland China, however, Lacoste filed lawsuits in 1998 in both Hong Kong and Beijing, asking for a 3.5-million ...