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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.
The paper was launched in March 1985 on paper the same colour as the Financial Times (i.e. pale pink or salmon), as a means "to buy, sell or exchange absolutely anything", and published every Thursday containing only 16 pages of ads in the first edition, but soon increasing the number of pages. Ads were limited to "50 words" (349 characters ...
Yellow pages, golden pages, A2Z, or classified directory is usually a "business directory", where businesses are listed alphabetically within each of many classifications (e.g., "lawyers"), almost always with paid advertising. Grey pages, sometimes called a "reverse telephone directory", allowing subscriber details to be found for a given ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 15 February 2025. Scheduled publication of information about current events A girl reading a 21 July 1969 copy of The Washington Post reporting on the Apollo 11 Moon landing Journalism News Writing style (Five Ws) Ethics and standards (code of ethics) Culture Objectivity News values Attribution ...
Loren Berry became known as "Mr. Yellow Pages." His motto was "It CAN be done!" He expanded his operations to Europe, where the product is called the Golden Pages. The company sold advertising space and handled production for many of the local Yellow Pages. It was sold to BellSouth Corp. in 1986. Terms were not disclosed, but industry observers ...
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