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General Foods first supplied this quick-cooking rice to the US Army, [2] and then released Minute Rice commercially in 1946. [3] An improved version of the product was released several years later. [1] Minute Rice was heavily marketed throughout the 1950s in magazines including Life and Better Homes and Gardens.
Ataullah Khan Ozai-Durrani (1898–2 May 1964) was an Afghan inventor, known for inventing a method for preparing instant rice.Ozai-Durrani sold this process to General Foods, which marketed it as Minute Rice: the first quick-cooking convenience white rice product on the US market.
In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice, a brand of parboiled rice. As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million.
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For example, Menu #2 has four packs of cooked rice, one tuna rice with sisig, one pack of chicken sausage with sauce, one pack of chicken lechon paksiw, one pack of powdered milk, one pack of 3-in-1 coffee, one pack of plain crackers, a spork, and wet tissues. [44]
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