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  2. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    An example of a SWOT template that includes cells for strategies, not only assessments A simple SWOT template Although the SWOT analysis was originally designed for business and industries, it has been used in non-governmental organisations as a tool for identifying external and internal support to combat internal and external opposition for ...

  3. Johari window - Wikipedia

    en.wikipedia.org/wiki/Johari_window

    Johari window. The Johari window is a technique [1] designed to help people better understand their relationship with themselves and others. It was created by psychologists Joseph Luft (1916–2014) and Harrington Ingham (1916–1995) in 1955, and is used primarily in self-help groups and corporate settings as a heuristic exercise.

  4. Self-assessment - Wikipedia

    en.wikipedia.org/wiki/Self-assessment

    An early example of the process of self-assessment. If through self-assessing there is a possibility that a person's self-concept, or self-esteem is going to be damaged why would this be a motive of self-evaluation, surely it would be better to only self-verify and self-enhance and not to risk damaging self-esteem?

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  6. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  7. Albert S. Humphrey - Wikipedia

    en.wikipedia.org/wiki/Albert_S._Humphrey

    Humphrey said that while he worked at the Stanford Research Institute (later SRI International), he was involved with the team that came up with the "International Executive Seminar in Business Planning", which became known as TAM (Team Action Management), [2] and also with a team led by Robert Stewart, who published the SOFT framework (as Humphrey described it: "What is good in the present is ...

  8. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.