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In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
As a particular industry matures and its growth slows, all business units become either cash cows or dogs. The natural cycle for most business units is that they start as question marks, then turn into stars. Eventually, the market stops growing; thus, the business unit becomes a cash cow. At the end of the cycle, the cash cow turns into a dog.
SWOT analysis, which addresses internal strengths and weaknesses relative to the external opportunities and threats; Growth-share matrix, which involves portfolio decisions about which businesses to retain or divest; and; Balanced scorecards and strategy maps, which creates a systematic framework for measuring and controlling strategy.
Energy XXI's (NAS: EXXI) second-quarter earnings beat estimates again. Today, we'll see how this oil and gas exploration and production company fares on a SWOT test. This should help investors ...
The GE matrix is constructed in a 3x3 grid with market attractiveness plotted on the Y-axis and business strength on the X-axis, both being measured on a high, medium, or low score. Five steps are considered in order to formulate the matrix; The range of products produced by the SBU (Strategic Business Unit) must be listed
The company launched the test in 2001. [1] Test takers are presented with paired statements and select the option they identify with best, then receive a report outlining the five strength areas they scored highest in, along with information on how to apply those strengths. [2]
One kind of context analysis, called SWOT analysis, allows the business to gain an insight into their strengths and weaknesses and also the opportunities and threats posed by the market within which they operate. The main goal of a context analysis, SWOT or otherwise, is to analyze the environment in order to develop a strategic plan of action ...
A SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, or organisation. The analysis involves identifying and analysing the key internal and external factors that impact the organisation’s ability to achieve its goals and objectives. [7] The four attributes of SWOT analysis are: