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Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater ), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink , a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
J. Darius Bikoff, a self-proclaimed health nut born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some Vitamin C and drank some mineral water. As he consumed the items, he started thinking about the idea of having ...
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. [2] The purchase by Coca-Cola made them the second largest shareholder.
A decade or two ago, the idea of drinking "vitamin water" would have conjured up thoughts of swallowing a metallic-tasting dietetic -- essentially, drinking your vegetables.
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Popular water replacement Vitamin Water got healthier recently with the introduction of Vitamin Water 10, a new low calorie drink which pitches itself as a great source to get your vitamins with ...
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BodyArmor founder Mike Repole told FOX Business that he wants to exceed Gatorade in overall sales by 2025. BodyArmor heats up sports drink wars with new campaign, eyes Gatorade's top spot Skip to ...