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Studying the neuroscience of film is based on the hypothesis that some films, or film segments, lead viewers through a similar sequence of perceptual, emotional and cognitive states. Using fMRI brain imaging, researchers asked participants to watch 30 minutes of The Good, the Bad and the Ugly (1966) as they lay on their backs in the MRI scanner.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.
The Daily Telegraph described the documentary as "gloomy" [7] and The Guardian describing the culture shown in IKEA as "less like a furniture shop and more like a flatpack cult". [ 8 ] References
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Early applications of psychoanalysis to cinema concentrated on unmasking latent meanings behind screen images, before moving on to a consideration of film as a representation of fantasy. [4] From there, a wider consideration of the subject position of the viewer led to wider engagements with critical theory - to psychoanalytic film theory proper.
The Japanese designer, Noboru Nakamura , created the original "Poem" chair in 1975 in collaboration with product manager Lars Engman, who later headed up the IKEA design team. [3] [4] [5] The design of both the Poem and Poäng chairs resemble that of the "Armchair 406," created by the Finnish designer Alvar Aalto in 1939.
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