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Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
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The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
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In its EMEA group, Burger King's Switzerland-based subsidiary Burger King Europe GmbH is responsible for the licensing and development of BK franchises in those regions. [8] In the APAC region, the Singapore-based BK AsiaPac, Pte. Ltd. business unit handles franchising for East Asia, the Asian subcontinent and all Oceanic territories.