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  2. Folded leaflet - Wikipedia

    en.wikipedia.org/wiki/Folded_leaflet

    A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.

  3. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). [ 5 ] Other brochure fold arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four ...

  4. Category:Printing terminology - Wikipedia

    en.wikipedia.org/wiki/Category:Printing_terminology

    This category contains pages about distinct parts, components and ideas involved in the industrial and commercial process of printing. Subcategories This category has the following 2 subcategories, out of 2 total.

  5. Imposition - Wikipedia

    en.wikipedia.org/wiki/Imposition

    These fibers must run lengthwise along the fold, which influences the alignment, hence the position, of the pages on the printed sheet. Finishing and binding; To understand how the pages are related to each other, an imposition dummy may be used. This is made by folding several sheets of paper in the way the press will print and fold the product.

  6. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

  7. Book folding - Wikipedia

    en.wikipedia.org/wiki/Book_folding

    A cross fold is when a paper is folded once, then rotated 90 degrees and folded again. The creases therefore cross each other at right angles. The most basic cross fold is the French fold, or right-angle fold. Other examples include the 16-page broadside and the 12-page letter. [2]

  8. Pamphlet - Wikipedia

    en.wikipedia.org/wiki/Pamphlet

    The word pamphlet for a small work (opuscule) issued by itself without covers came into Middle English c. 1387 as pamphilet or panflet, generalized from a twelfth-century amatory comic poem with a satiric flavor, Pamphilus, seu de Amore ('Pamphilus: or, Concerning Love'), written in Latin.

  9. Comp card - Wikipedia

    en.wikipedia.org/wiki/Comp_card

    In addition, with technology's increasingly strong influence in the digital market, many printing companies have looked to the internet to facilitate the ordering process. Comp card printing prices can vary depending on the number of pictures used on the card, the type of paper stock used, and the general printing quality.