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In September 2021, Kroger tweaked its logo to add the "Fresh Cart" symbol. The symbol is an abstract shopping cart with the basket represented as citrus slices. [123] In October 2021, Kroger announced an expansion into South Florida with its online delivery service, Kroger Delivery.
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Kroger has published a 17-page guide to operating a business amid the ongoing pandemic. The guide provides tips for cleaning practices, labor allocation, and messaging to customers and employees.
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In 1912, Kroger was the first grocer to use automobiles as delivery vehicles. Kroger purchased a fleet of 75 Ford Model Ts , replacing 200 horses and delivery wagons in Cincinnati. [ 2 ] [ 11 ] Kroger pioneered combining grocery stores with a bakery and later added formerly stand-alone meat markets to his retail grocery store concept.
On May 24, 2018, Kroger announced they were acquiring Home Chef for $200 million with an additional $500 million in incentives if certain targets were met by Home Chef. [ 6 ] [ 7 ] [ 8 ] The acquisition closed during the end of June 2018 and the meal kits began to be stocked at Kroger stores in the middle of 2018.
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