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2. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...

3. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

4. Google Trends - Wikipedia

   en.wikipedia.org/wiki/Google_Trends

   Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user.

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website. [3] Good keywords that are highly competitive are less likely to rank at the top.

6. Keyword density - Wikipedia

   en.wikipedia.org/wiki/Keyword_density

   Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization , keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.

7. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [ 8 ] [ 9 ] It was released by Boston -based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.