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1951, introduced the Philishave two-headed rotary shaver, marketed in the USA under the Norelco name. 1963 , introduced the Compact Cassette . 1963 , introduced the first domestic home video tape recorder, the 405 line 1" tape reel model EL3400 .
Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the Norelco name. Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand. [4] [5]
[3] [4] The Remington Rand Corporation developed the electric razor further, first producing the electric razor [citation needed] in 1937. Another important inventor was Prof. Alexandre Horowitz, from Philips Laboratories in the Netherlands, who designed one of the first rotary razors. It has a shaving head consisting of cutters that cut off ...
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[citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety.