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Paul Jr. Designs (PJD) is a lifestyle brand motorcycle customizer and clothing vendor, based in Montgomery, New York, USA. Paul Teutul Jr. founded the design firm in 2009 after waiting out a one-year non-compete clause with his former company, Orange County Choppers (OCC).
Originally a mascot painted on Clay Smith's boats and race cars, Mr. Horsepower became the company logo as the reputation of Smith's fine-tuned auto parts spread. [4] Today, the Mr. Horsepower logo is commonly seen as a car decal, [ 5 ] tattoo , [ 6 ] t-shirt logo, [ 7 ] [ 8 ] car mat , [ 9 ] or garage clock .
Since the 1980s, [1] [5] [10] racing suits have been customized to prominently feature the sponsors of drivers and teams, leading to designs similar to those of the race cars. [ 1 ] [ 5 ] [ 10 ] [ 32 ] For fire suits, the material used to make the sponsor patches must also be fire proof, adding additional weight to the suit.
A riding mechanic was a mechanic that rode along with a race car during races, and who was tasked with maintaining, monitoring, and repairing the car during the race. The various duties included manually pumping oil and fuel, checking tire wear, observing gauges, and even massaging the driver's hands. [ 1 ]
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On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
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