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  2. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.

  3. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    According to the embodied and referential theory of color, [13] [14] [15] color may convey two types of meaning that uniquely stimulate and shape consumer preferences and behaviors. Referential meaning arises from the network of semantic associations that emerge through exposure to color stimuli.

  4. Yellow - Wikipedia

    en.wikipedia.org/wiki/Yellow

    Traditionally, the complementary color of yellow is purple; the two colors are opposite each other on the color wheel long used by painters. [13] Vincent van Gogh, an avid student of color theory, used combinations of yellow and purple in several of his paintings for the maximum contrast and harmony. [14]

  5. Color in Chinese culture - Wikipedia

    en.wikipedia.org/wiki/Color_in_Chinese_culture

    Yellow often decorates royal palaces, altars and temples, and the color was used in the dragon robes and attire of the emperors. [5] It was a rare honor to receive the imperial yellow jacket. Yellow also represents freedom from worldly cares and is thus esteemed in Buddhism. Monks' garments are yellow, as are elements of Buddhist temples.

  6. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap.. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  7. Complementary colors - Wikipedia

    en.wikipedia.org/wiki/Complementary_colors

    Opponent process theory suggests that the most contrasting color pairs are red–green and blue–yellow. The black – white color pair is common to all the above theories. These contradictions stem in part from the fact that traditional color theory has been superseded by empirically-derived modern color theory, and in part from the ...

  8. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The observer then perceives a cyan (or magenta) square on the blank sheet. This complementary color afterimage is more easily explained by the trichromatic color theory (Young–Helmholtz theory) than the traditional RYB color theory; in the opponent-process theory, fatigue of pathways promoting red produces the illusion of a cyan square. [39]

  9. Subtractive color - Wikipedia

    en.wikipedia.org/wiki/Subtractive_color

    RYB (red, yellow, blue) is the traditional set of primary colors used for mixing pigments. It is used in art and art education, particularly in painting. It predated modern scientific color theory. Red, yellow, and blue are the primary colors of the RYB color "wheel". The secondary colors, violet (or purple), orange, and green (VOG) make up ...