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Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
Traditionally, the complementary color of yellow is purple; the two colors are opposite each other on the color wheel long used by painters. [13] Vincent van Gogh, an avid student of color theory, used combinations of yellow and purple in several of his paintings for the maximum contrast and harmony. [14]
Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap.. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
According to the embodied and referential theory of color, [13] [14] [15] color may convey two types of meaning that uniquely stimulate and shape consumer preferences and behaviors. Referential meaning arises from the network of semantic associations that emerge through exposure to color stimuli.
Yellow often decorates royal palaces, altars and temples, and the color was used in the dragon robes and attire of the emperors. [5] It was a rare honor to receive the imperial yellow jacket. Yellow also represents freedom from worldly cares and is thus esteemed in Buddhism. Monks' garments are yellow, as are elements of Buddhist temples.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
In Canada, yellow does not have any dominant political connotation, and so is commonly used by Elections Canada as a politically neutral colour and as a high-visibility colour to mark polling stations. In Hong Kong, yellow represents the pro-democracy supporters. In Macau, yellow represents the pro-democracy supporters.