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Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact.
A Chicken Strip Basket from Dairy Queen with four chicken strips, french fries and Texas toast. While some stores serve a very abbreviated menu primarily featuring DQ frozen treats and may be open only during spring, summer, and fall, [27] [28] most DQ restaurants also serve hot food and are open all year.