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Bich formed Société Bic in 1953. [2] Bich partnered with poster designer Raymond Savignac to create the company's advertisements, who created the Bic Boy that later became part of the company's official logo. Bic won the first French Oscar for advertising, sponsored the Tour de France, and became an essential item and a household name. [4] [9]
Bich soon perfected the design of the ballpoint pen, and the Bic Cristal ballpoint pen became the company's first product in 1950. [6] [7] The Bic Cristal has sold over one hundred billion units since its launch in 1950. [8] Bich formed Société Bic in 1953, [4] and the company was listed on the Paris Stock Exchange in 1972. [9]
Bich invested heavily in advertising, hiring poster designer Raymond Savignac in 1952, and won the French Oscar de la publicité award for advertising. [3] In 1953, advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable trade name for the pen, which fit in with product ...
Marcel Bich (1914–1994), manufacturer and co-founder of Bic, the world's leading producer of ballpoint pens; Given name: Bich Minh Nguyen (born 1974), American novelist; Bui Bich Phuong (born 1971), crowned Miss Vietnam in 1988; Luong Bich Huu, born September 1, 1984, is a Vietnamese actress and singer of Chinese ancestry
During his time with B.C. Rich, Moser conceived, designed, and built the first prototype. He then licensed the design to B.C. Rich. The guitar was introduced as the "Rich Bich" at the 1978 NAMM International Music & Sound Expo as a custom-order model. The original Bich is a six-course instrument, but with four two-string courses.
He grew up as the son of farmers in Ansfelden, attended grammar school in Linz and transferred to HLBLA St. Floria. [8] He then studied at the University of Linz, graduating in 1992 with a thesis on a topic related to corporate acquisition: Evaluation of corporations and financing strategies in connection with M & A, LBO and MBO. [9]
Icahn Enterprises L.P. is an American publicly traded master limited partnership and conglomerate headquartered at Milton Tower in Sunny Isles Beach, Florida. [2] The company has investments in various industries including energy, automotive, food packaging, metals, real estate and home fashion.
Ernest Alexander Boch Jr. (born February 15, 1958) is an American billionaire and businessman who is the former CEO of Boch Enterprises, a US$1 billion business consisting primarily of automobile dealerships in Norwood, Massachusetts [1] and the current CEO of Subaru of New England.