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Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. [1][2] This framework of distinguishing ...
Simpson's paradox is a phenomenon in probability and statistics in which a trend appears in several groups of data but disappears or reverses when the groups are combined. This result is often encountered in social-science and medical-science statistics, [1][2][3] and is particularly problematic when frequency data are unduly given causal ...
Graphs that are appropriate for bivariate analysis depend on the type of variable. For two continuous variables, a scatterplot is a common graph. When one variable is categorical and the other continuous, a box plot is common and when both are categorical a mosaic plot is common. These graphs are part of descriptive statistics.
A Likert scale (/ ˈlɪkərt / LIK-ərt, [1][note 1]) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, [2] which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often ...
Repeated measures design. Repeated measures design is a research design that involves multiple measures of the same variable taken on the same or matched subjects either under different conditions or over two or more time periods. [1] For instance, repeated measurements are collected in a longitudinal study in which change over time is assessed.
Matching law. In operant conditioning, the matching law is a quantitative relationship that holds between the relative rates of response and the relative rates of reinforcement in concurrent schedules of reinforcement. For example, if two response alternatives A and B are offered to an organism, the ratio of response rates to A and B equals the ...
Longitudinal study. A longitudinal study (or longitudinal survey, or panel study) is a research design that involves repeated observations of the same variables (e.g., people) over long periods of time (i.e., uses longitudinal data). It is often a type of observational study, although it can also be structured as longitudinal randomized experiment.
Experimental psychology refers to work done by those who apply experimental methods to psychological study and the underlying processes. Experimental psychologists employ human participants and animal subjects to study a great many topics, including (among others) sensation, perception, memory, cognition, learning, motivation, emotion; developmental processes, social psychology, and the neural ...