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Nike has re-released the classic red, white, and blue Nike Cortez. Here is where to buy them. Forrest Gump’s Scene-Stealing Nike Cortez Sneakers Have Returned
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
The headquarters for Nike is located on Bowerman Drive in homage to the company's co-founder. Also in his honor, the company created the "Bowerman Series" of performance running shoes, designed to provide longer-lasting, more training-focused products to compete with such running brands as Asics and Saucony.
This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair. [4]
The shoe was part of a three-sneaker collection that included the Nike Cortez and Tailwind. This sneaker has a very retro look, which suits the show's story line. It features an all white leather upper with a bright orange swoosh, white laces, and a white midsole. The entire shoe is highlighted by green accents on the tongue and heel. [15]
The Swoosh was officially trademarked on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the new Swoosh. [9] [5]
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