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Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
The 1999 American movie Fight Club references IKEA furniture to show the consumerist culture of modern times. IKEA stores have been featured in many works of fiction. Some examples include: The 1986 Swedish crime comedy film Jönssonligan dyker upp igen features a failed robbery of the IKEA store at Kungens Kurva by the eponymous gang. [263]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin. Prarthana Prakash. Updated January 28, 2025 at 7:21 PM.
The IKEA Museum is a museum located in Älmhult, Sweden, that opened to the public on June 30, 2016. [1] It presents the history of the Swedish furnishing company IKEA . [ 2 ] It replaced IKEA Through the Ages (located in the Corporate Culture Center 'Tillsammans'), a smaller 800 m 2 exhibition that showed 20 different room settings with IKEA ...
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In October 2012, IKEA was criticized in Sweden for airbrushing women out of pictures in catalogues used in Saudi Arabia. [35] In October 2017, a Chinese IKEA commercial, showing a mother scolding her daughter for not "bringing home a boyfriend", was criticized by netizens for "sexist" and discrimination against singles and single women in China.
Ben & Jerry's spends years researching and taste-testing to create hundreds of flavors of ice cream. But, due to unpopularity or because the flavors are just too expensive or complicated to ...