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1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gatefold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold. Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. [4]
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
However, a sheet of common copy paper that has a basis weight of 20 pounds (9.1 kg) does not have the same mass as the same size sheet of coarse paper (newsprint). In the former case, the standard ream is 500 sheets of 17-by-22-inch (432 by 559 mm) paper, and in the latter, 500 sheets of 24-by-36-inch (610 by 914 mm) paper.
The density can be calculated by dividing the grammage of paper (in grams per square metre or "gsm") by its caliper (usually in micrometres, occasionally in mils). [1] The "ISO 534:2011, Paper and board — Determination of thickness, density and specific volume" indicates that the paper density is expressed in grams per cubic centimeter (g/cm ...
The weight of an A-series sheet of a given paper weight can be calculated by knowing the ratio of its size to the A0 sheet. For example, an A4 sheet is 1 ⁄ 16 the size of an A0 sheet, so if it is made from 80 g/m 2 paper, it weighs 1 ⁄ 16 of 80 g, which is 5 g.
Cheap to produce, contemporary flyers are frequently produced in 300 g/m 2 glossy card, whereas a leaflet might be produced on a 130 g/m 2 –170 g/m 2 weight paper and can be a very effective form of direct marketing.