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The Hallmark Visitors Center is located at the company's headquarters in Kansas City, Missouri. The Center features exhibits about the company's history including historic greeting cards and postcards, Christmas ornaments, exhibits from the company's art collection, and displays about the Hallmark Hall of Fame programs and awards. [23]
The Hallmark Keepsake Ornament collection is dated and available for just one year. By 1998, 11 million American households collected Hallmark ornaments, and 250,000 people were member of the Keepsake Ornament Collector's Club. [9] There were as many as 400 local Keepsake Ornament Collector's Club chapters in the US. [10]
The Hallmark Channel and its companion outlets (Hallmark Drama and Hallmark Movies & Mysteries) run blocks of their original Christmas television films in July to coincide with the release of the Keepsake Ornaments in stores, thus literally making the event a Hallmark holiday (an accusation that Hallmark Cards officially denies).
The 2024 Travis Kelce ornament isn't available to purchase just yet, but fans can add the $22.99 keepsake to their Hallmark Favorites or Wish List to be notified when it's officially stocked.
Hallmark is celebrating the season with their annual "Summer Nights" movie event, with 5 new movies airing throughout August. Get the full schedule and lineup.
In the United States (and elsewhere), a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes rather than to commemorate a traditionally or historically significant event.