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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Jørgen Vig Knudstorp (born 21 November 1968) is a Danish businessman who is the current executive chairman of The Lego Group.He succeeded Kjeld Kirk Kristiansen as president and CEO of the company in October 2004, holding the position for over 12 years until January 2017, when he stepped down to become executive chairman.
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A sales company for Lego is built in Hohenwestedt, Germany. 1957: Godtfred Kirk Christiansen is appointed managing director. First Lego flags, lights, and windows. 1958: The Lego brick design is improved to allow better versatility and "locking" ability. Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company.