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  2. Apple Lesson of the Day: Product Depth vs. Breadth - AOL

    www.aol.com/news/2012-01-27-apple-lesson-of-the...

    The change would also allow Motorola to better concentrate its marketing bucks. Across the pond, HTC has voiced similar intentions; HTC U.K. exec Phil Roberson said that the vendor will roll out ...

  3. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    The term product assortment refers to the combination of both product breadth and depth. The main characteristics of a company's product assortment are: [4] (1) the length or number of products lines the number of different products carried by a store (2) the breadth refers to the variety of product lines that a store offers.

  4. Retail assortment strategies - Wikipedia

    en.wikipedia.org/wiki/Retail_assortment_strategies

    Assortment plan is a trade-off between the breadth and depth of products that a retailer wishes to carry. Assortment optimization refers to the problem of selecting a set of products to offer to a group of customers to maximize the revenue that is realized when customers make purchases according to their preferences.

  5. Product lining - Wikipedia

    en.wikipedia.org/wiki/Product_lining

    Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. [10] It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.

  6. Big Data: A Problem of Breadth, Not Depth? - AOL

    www.aol.com/news/2013-05-29-big-data-a-problem...

    The Motley Fool talks with Qualtrics CEO Ryan Smith, one of Forbes' "Most Promising CEOs Under 35." Ryan's online data collection and analysis platform has enjoyed meteoric growth and success in ...

  7. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing addresses five strategic questions: What products will be offered (i.e., the breadth and depth of the product line)?; Who will be the target customers (i.e., the boundaries of the market segments)?

  8. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    products offered, depth and breadth of product line, and product portfolio balance; new products developed, new product success rate, and R&D strengths; brands, the strength of brand portfolio, brand loyalty and brand awareness; patents and licenses; quality control conformance; reverse engineering or deformulation; Marketing

  9. Job-hopping vs. staying at one company: What’s the ... - AOL

    www.aol.com/finance/job-hopping-vs-staying-one...

    Job-hopping. Employee tenure in the U.S. is at its lowest since 2002, averaging just 3.9 years, according to the U.S. Bureau of Labor Statistics.