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This cultural diversity among the employees can act as barrier for effective communication at workplace. The workplace significantly influences working women's language use, with solidarity and professionalism being key factors driving changes in their language across different settings.
Informal communication has become more important to ensuring the effective conduct of work in modern organizations. Grapevine is a random, unofficial means of informal communication. It spreads through an organization with access to individual interpretation as gossip, rumors, and single-strand messages.
Business-to-consumer communication, also known as direct-to-consumer, is when a company directly communicates with its consumers about product details or company information. The opposite is when a consumer leaves reviews on a product (or service), which may identify how the company could improve its product. Importance of external communication
Effective communication in an organization can be a basis for sound decision-making and planning, facilitates smooth and efficient work and coordination in the organization, increases managerial capacity, can be a useful tool for public relations (image building), increases productivity, and others. [8] [9] [10] [11]
Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics.. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
Organizational Culture and Institutional Transformation – From the Education Resources Information Center Clearinghouse on Higher Education Washington, DC; Corporate executives discuss the importance of building a healthy, effective organizational culture