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Original 1939 poster. Keep Calm and Carry On was a motivational poster produced by the Government of the United Kingdom in 1939 in preparation for World War II.The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.
This World War I recruitment poster by James Montgomery Flagg, with more than four million copies printed in 1917 and 1918, defined not only an Army recruiting slogan, but also Uncle Sam's image for years to come. [1] [2] U.S. Army TV advertisement from 1986 using the "Be All You Can Be!" slogan
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
Military Traffic Management Command - Serving the Armed Forces [2] National Training Center - Lead Train Win [2] Northern Warfare Training Center - Latin: Hiemes Oppugnamus et Montes Superamus, lit. 'We Battle Cold and Conquer Mountains' [2] United States Military Academy (West Point) - Duty, Honor, Country (adopted 1898) [6]
The Corps of Royal New Zealand Military Police Ko Tatou Hei Tauira Māori By example we lead New Zealand Army Physical Training Corps Mens Sana In Corpore Sano Latin A sound mind in a sound body 2nd/1st Battalion, RNZIR: Kura Takahi Puni Māori We are ready New Zealand Army Command School Serve proudly, Lead Wisely English
Some troops leave the battlefield injured. Others return from war with mental wounds. Yet many of the 2 million Iraq and Afghanistan veterans suffer from a condition the Defense Department refuses to acknowledge: Moral injury.