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Sanrio has created over 450 characters as of 2022, the best known of which is the white cat character Hello Kitty from 1974. [35] Other well-known characters include the rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character Gudetama ...
Sanrio—today worth $4.6 billion —was founded in 1960 originally as Yamanashi Silk Company. Two years later, Shintaro Tsuji diversified into selling rubber sandals and quickly noticed how a ...
Tsuji married Yasuko in the 1950s. [7] He is the father of Kunihiko Tsuji (who was at one point the heir of Sanrio before his death in 2013) and the grandfather of Tomokuni Tsuji (currently the president of Sanrio, and the youngest CEO of a TOPIX-listed company), who coincidentally has the same birthday as Hello Kitty. [9]
Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty Stratocaster electric guitar (since 2005, with Fender, under its Squier sub-brand, in the US) [88] [89] and an Airbus A330-200 commercial passenger jet airliner, dubbed the Hello Kitty Jet (2005–2009, with EVA Airways in Taiwan). [90]
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The Sanrio Boys (サンリオ男子, Sanrio Danshi) is a group of high school-aged boys who met due to their love of Sanrio's mascots. [303] The fictional story depicts the group as beginning with the unassuming Kōta Hasegawa ( 長谷川康太 ) , who loves the character Pompompurin, coincidentally running into the My Melody-loving Yū Mizuno ...
The studio was founded in 1979 by Yuji Nunokawa, Hisayuki Toriumi, Mitsuo Kaminashi , and Masami Annou . Prior to ... Sanrio Boys: Jan. 2018–Mar. 2018 Tokyo MX
In 1974 Shimizu made the original design for Hello Kitty, whose fictional birthdate is November 1, the same as Shimizu's. [2] [3] Hello Kitty is Sanrio's most successful and best known character.