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The Canadian Code of Advertising Standards also contains regulations pertaining to advertisement to children. This provisions focus on the ethical advertising to children on the part of non-broadcasters. It outlines that one should not be taking advantage of the naïveté and impressionability of children when advertising directly to them. [73]
Psychological persuasion in advertising appeals to motivation, attitudes, and personality. [10] A parent might want to purchase a product which limits harm for their child due to their emotional attachment to the child, and emotional and psychological persuasion are popular advertising strategies. [3]
The commercial's main appeal was not to the positive features of Prestone anti-freeze, but to the fear of what a "strange" brand might do. A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. [1]
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country ...
Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Television stations and cable providers would be required to maintain and publish summaries of the children's educational programming that they broadcast, defined as "programming that furthers the positive development of children 16 years of age and under in any respect, including the child's intellectual/cognitive or social/emotional needs ...