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  2. Neuromarketing - Wikipedia

    en.wikipedia.org/wiki/Neuromarketing

    Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media; by 2017, the balance between broadcast and online advertising had shifted, with online spending exceeding broadcast. [57] Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. [58]

  6. Psychology - Wikipedia

    en.wikipedia.org/wiki/Psychology

    Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...

  7. Advertising, Analytics, and Privacy - AOL Privacy

    privacy.aol.com/legacy/advertising-and-privacy

    Advertising companies, including ONE by AOL may collect information about your online activities in this way in order to make predictions about what products or services may be of interest to you. Based on these predictions, we and other companies may categorize you as belonging to a "segment" of users to which advertisers may be interested in ...

  8. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  9. Attribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Attribution_(marketing)

    The roots of marketing attribution can be traced to the psychological theory of attribution. [2] [3] By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email ...